Toyota Prius 

Toyota Prius

The Future Starts Now

Continuously improving, Prius is loaded with style, packed with value and filled with innovative features, including Touch Screen controls and "Drive-by-Wire" technologies. Available in three packages to suit your particular tastes and needs.

The Power To Impress

From the streamlined Grille and jewel-like Halogen Headlamps to the stylish LED Rear Taillights and every surface in between, Prius replaces convention with fresh thinking and innovative design. The result is one of the most original and aerodynamic vehicles on the road.

See The Light
Prius lights the way with powerful Halogen Headlights. For additional clarity, Fog Lamps come standard.

Be The Breeze
Every line, angle, and surface - from Flat Bottom Panels to Rear Diffuser Panels, from Wheel Spats to Coloured Rear Spoiler - is designed to reduce drag and improve fuel economy. The result – an enviable coefficient of drag of just 0.26.

Back To The Future
Prius features a Liftback that not only adds to its aerodynamic shape, it makes loading and unloading an absolute breeze.

Insight / Outasight
Prius keeps things cool with Green Tinted UV Glass on the sides and rear; and keeps things personal with Privacy Glass on the lower portion of the rear door windows.

Touch And Go
The key to Prius is no ordinary item. It's a transponder that signals the door to prepare for opening. Then, when the driver touches a sensor on the door handle, the change in electrical frequency causes the doors to open for business. With the Premium or Premium With Navigation Package, the key never needs to be removed from pocket or purse. Instead, the Smartkey system senses when the transponder is nearby and automatically unlocks the door.

The Power To Excite

With plenty of room for five, flexible seating and cargo arrangements, and technology that puts the driver in almost intuitive control, Prius transports you like no other vehicle on the road. To learn more, click on the name of a feature.

Start Something New
The same transponder that opens the door slips into a port to the right of the steering wheel. Then, with a push of the Power Button on the dash, Prius is up and running. The Premium and Premium With Navigation Packages feature Smart Start which enables ignition even with the transponder still safely tucked away in purse or pocket.

In Touch - In Tune
Prius' Multi-Information Screen not only includes a display of the power flows from the engine and motor, but it's also home to Touch Screen Control for the Audio and Air Conditioning Systems as well as Trip Information including fuel consumption and energy recovery. With the Premium With Navigation Package, the screen enables the Navigation System.

Be Cool
Electronic Inverter Air Conditioning System. Simply put, Prius' AC is run off the electric motor which means it functions even when the gas engine is stopped – for better fuel economy and cooler heads in hot weather.

Room To Move
60/40 Split-Fold Rear Seats fold completely flat, turning Prius from sedan to "spaceship". Need more room? The front passenger seat also folds flat for even greater cargo-carrying capability.

The Power To Move

Hybrid Synergy Drive™ (HSD) is Toyota's highly acclaimed hybrid powertrain. Hybrid Synergy Drive™ seamlessly integrates the efforts of a gasoline engine and electric motor - delivering both greater power and greater fuel-efficiency. And Prius is a "full" hybrid. That is, it can operate in electric-mode only, engine-mode only, or a continuously variable combination of the two.

Faster, Lighter, Further
Prius' 4-cylinder, 16 valve, dual overhead cam, VVT-i equipped engine delivers power and performance comparable to an intermediate sedan - all in a lighter and more fuel-efficient package.

The Power Of 2
Like everything else on the Prius, the Permanent Magnet Synchronous Motor - tech talk for Electric Motor - delivers unprecedented power, performance and environmental responsibility.

Unplugged
Prius' battery achieves the highest output per unit of weight of any battery in the world. Extremely compact, leaving more room for cargo space, the battery is constantly charged by the generator and the motor which means Prius never needs to be plugged in.

Power That Doesn't Corrupt
At the heart of Toyota's Hybrid Synergy Drive is a Power Control Unit that seamlessly integrates both sources of power - gas engine and electric motor - for optimum performance. One result is 0-100 km/h acceleration in just 10.1 seconds. That not only outstrips any hybrid on the road, but also is comparable to that of a 158 horsepower, 4-cylinder Camry.

Show Me The Money
In fact, the award winning revolutionary gasoline-electric hybrid Prius has been named best in class by Natural Resources Canada's Office of Energy Efficiency every year since the mid-size version was introduced in 2004. And it consistently beats out even compact hybrids when it comes to fuel efficiency.

What's Smog?
Prius is one of the cleanest burning vehicles in the world and has been ranked top in Canada for its low emissions. Good enough to rate as a Super Ultra Low Emission Vehicle.

The Power To Thrill

Step in. Sit back. Breathe easy. Let loose. Prius is meant to be driven, with its fluid shape, sport-tuned suspension and Drive-by-Wire technology. It's time to haul some ecologically friendly butt. To learn more, click on the name of a feature.

Wired For Power
Prius replaces the mechanical throttle with an electronically controlled "By-Wire" system. Now, a press of the accelerator tells an on-board computer what speed you want to travel. The benefit? Reduced weight and more reliable responsiveness.

Shift Into The Mainstream
With Prius, putting the vehicle into drive or reverse has never been easier. Simply "tap" the Joystick conveniently mounted on the dash and you're away to the races.

Stop For Go
Part of the reason that Prius never needs to be plugged in is that, when braking, the system turns the motor into a generator converting kinetic energy (heat and friction) into electric energy that is used to recharge the battery.

Roll On
The Prius sports 15-inch All Season Radial Aluminum Alloy Wheels while the Premiums boast 16-inch Aluminum Alloys - another reason Prius is so strong on straight-aways and sure-footed in the corners.

Smooth Out The Ups And Downs
Prius features Hill Climb and Descent Control. Hill Climb detects when the vehicle is climbing then helps correct acceleration accordingly for a smooth, effortless ascent. Descent Control uses the motor to prevent the vehicle from rolling backwards when starting off on a hill, and helps make acceleration smoother on steep downhill grades.

The Power To Protect

Prius gives new meaning to "safe and sound". From the impact-absorbing underbody to the multitude of features and advanced technologies such as an Anti-Theft System designed to keep trouble at bay, Prius delivers peace of mind by the car-full. To learn more, click on the name of a feature.

Things That Make You Go "Whoa"
Prius' brakes are a marvel in their own right, featuring standard ABS, Brake Assist, Electronic Brake Force Distribution and Traction Control. The Premium and Premium With Navigation Packages add Vehicle Stability Control for even more peace of mind.

Things That Prevent Bumps In The Night
In the event of impact, Prius cushions the blow with standard Dual Stage Front, Front Seat Mounted Side, and Front Head/Side Airbags.

Things That Hold You In Place
Prius features 3-Point ELR/ALR Seatbelts in all five seating positions. Up front, driver and front passenger seatbelts also feature a Pre-Tensioner which, at the moment of impact, takes up any slack in the belt and helps hold you firmly in place. When seat belt load reaches a pre-determined level, a Force-Limiter reduces belt tension to decrease pressure on the upper torso.

Things That Glow In The Dark
Prius employs LED Stop Lights with a unique "black out" feature. While driving, the bottom portion looks black to following drivers. Only when the brake pedal is pushed does it light up, clearly signaling intent.